How Seasalt harnessed heritage to navigate retail’s choppy waters

15. Seasalt

While many larger high street fashion brands have found themselves in rough water this year, Seasalt is plain sailing. Retail Week looks at what the fashion retailer is doing right and where it might turn next.

Few could argue that the storm which overtook the UK retail sector last year has only grown fiercer in 2019. The headwinds that have blown the UK retail sector collectively off-course have been particularly damaging to some of the largest fashion retailers.

This year alone, former high street fashion titans and household names such as ArcadiaMonsoon Accessorize, Jack Wills, Select and LK Bennett all ended up in some form of insolvency process – be that company voluntary arrangement or an administration.

Yet, while so many chains founder, smaller Cornish brand Seasalt seems to continue on its course.

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