How Global Fashion Group is targeting developing markets

Global fashion group fashion picture

As Global Fashion Group plots its IPO, Retail Week takes a closer look at the ecommerce platform aiming to dominate emerging markets across the globe.

The etailer aims to provide an end-to-end service for 10,000 brands and takes the same approach as UK ecommerce giants such as Farfetch and Ocado in both operating its own marketplaces, and running brands’ ecommerce operations on their behalf.

Launched in 2011, its marketplace offer is split across four platforms which operate in three regions: The Iconic and Zalora in Asia Pacific (Hong Kong, Taiwan, Malaysia, Singapore, Indonesia, Brunei, Philippines, Australia and New Zealand); Dafti in Latin America (Colombia, Brazil, Chile and Argentina) and Lamoda in the Commonwealth of Independent States (Belarus, Ukraine, Russia and Kazakhstan).

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