How Global Fashion Group is targeting developing markets

Global fashion group fashion picture

As Global Fashion Group plots its IPO, Retail Week takes a closer look at the ecommerce platform aiming to dominate emerging markets across the globe.

The etailer aims to provide an end-to-end service for 10,000 brands and takes the same approach as UK ecommerce giants such as Farfetch and Ocado in both operating its own marketplaces, and running brands’ ecommerce operations on their behalf.

Launched in 2011, its marketplace offer is split across four platforms which operate in three regions: The Iconic and Zalora in Asia Pacific (Hong Kong, Taiwan, Malaysia, Singapore, Indonesia, Brunei, Philippines, Australia and New Zealand); Dafti in Latin America (Colombia, Brazil, Chile and Argentina) and Lamoda in the Commonwealth of Independent States (Belarus, Ukraine, Russia and Kazakhstan).

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • 3 free articles a month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.