Fashion designer Henry Holland will be serving up scoopfuls of delights in his spruced up ice cream van-come-flagship store, Mr Quiffy this month.
He is set to provide fashionistas with some fun refreshments on their shopping trips from Friday, but the traditional 99 ice creams and chocolate flake will not feature.
Instead, Holland will be selling new and exclusive collections from his van in London and Manchester.
Mr Quiffy - a nod to Holland’s own recognisable hair style - will help launch the fashion designer’s new transactional website.
The collection will include a collaboration with New Era to sell two exclusive Mr Quiffy caps, a limited run of glasses, as well as t-shirts, jewellery and shorts designed with graphic designers from NY-LON.
iPhone cases, cashmere blend scarves, jersey tshirts, dresses and skirts will be the cherry on top.
The vehicle will appear in London’s Covent Garden, Carnaby Street, Seven Dials and Spitalfields, before moving to Manchester - the designer’s home town.
Property agent Kitchen La Frenais Morgan advises Henry Holland.