H&M’s online second-hand fashion store expands across Europe

H&M's Sellpy online business is to expand across Europe

Sellpy, the second-hand platform backed by fashion giant H&M, is to launch in 20 European countries.

The expansion comes after unprecedented demand for second-hand items, which H&M said is now “one of the fastest-growing market segments within the fashion industry”.  

H&M originally invested in Sellpy in 2015 through its H&M Co: Lab investment arm, with the intention of enabling consumers “to live in a more circular way and keep fashion in use for as long as possible”.

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