H&M unveils first pre-loved store in US to drive sustainability

H&M second-hand web store

H&M has unveiled its first-ever pre-loved shopping experience for customers in the US, as it continues its sustainability efforts.

The fashion giant has joined forces with US online clothes resale platform ThredUp to launch its H&M Pre-Loved platform, giving shoppers access to “an easy way to find the perfect secondhand pieces for their wardrobe”.

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