H&M sales slide as second wave hinders recovery

H&M was hit by warm weather

H&M has reported a decline in sales in the fourth quarter as a second wave of the coronavirus pandemic impeded its recovery.

H&M has recorded a 10% drop in sales in the three months to November 30 compared with last year as enforced store closures and a decline in footfall impacted the business.

For the full year, the fashion retailer has seen net sales decline by 18% year on year to SEK 187bn (£16bn).

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