H&M sales rebound slower than expected as global lockdowns bite

H&M store

H&M has reported a lower than expected recovery in sales in its third quarter as store closures from coronavirus restrictions around the globe continued to have an effect.

For the third quarter covering June 1 to August 31, 2021, H&M reported a 9% rise in net sales to SEK 55.6bn, despite predictions from analysts that easing global restrictions would lead to a 14% rise for the fashion giant. 

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