Gap has dropped plans to change its logo after being ridiculed by bloggers and tweeters for a new design unveiled last week.

The new look (pictured, right) was meant to give Gap a more contemporary look but was criticised for its uninspiring design. Gap consumers also objected to the change being introduced without any warning. Gap North America president Marka Hansen admitted that the US casualwear giant had not approached the launch of the new logo in the right way, adding: “There may be a time to evolve our logo, but if and when that time comes, we’ll handle it in a different way.”