From M&S to MS2 – can pureplay shift turbocharge fashion performance?

M&S Manchester

Marks & Spencer’s half-year results again spotlighted the accelerated shift to online shopping that has accompanied the Covid-19 pandemic.

At Marks & Spencer, which was already moving towards a digital-first approach before the outbreak, the change in shopping habits has prompted chief executive Steve Rowe to up the pace of transformation at the core clothing and home division.

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