Freemans marks relaunch as ‘digital department store’ with first prime-time TV campaign

Freemans has rebranded and relaunched

Home-shopping specialist Freemans has rebranded and relaunched, and is marking the shift with a marketing campaign that includes TV.

Freemans, owned by home-shopping giant Otto and originally famous as a catalogue business, is repositioning as a “vibrant digital department store”.

The changes go live today across Freemans’ operations including its website and app, and will be promoted on social media as well as on prime-time television for the first time. 

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