Frasers Group unveils loyalty scheme across all brands

Michael Murray

Frasers Group chief executive Michael Murray has said the retailer is set to unveil a new membership scheme and flexible payments solution, which he described as the retailer’s version of Amazon Prime.

Speaking at the World Retail Congress in Barcelona, Murray said Frasers Plus would be a membership programme and flexible payment solution rolled into one – giving consumers access to bespoke offers across its brands, while unifying customer data in one place for Frasers.

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