Frasers Group unveils loyalty scheme across all brands
Frasers Group chief executive Michael Murray has said the retailer is set to unveil a new membership scheme and flexible payments solution, which he described as the retailer’s version of Amazon Prime.
Speaking at the World Retail Congress in Barcelona, Murray said Frasers Plus would be a membership programme and flexible payment solution rolled into one – giving consumers access to bespoke offers across its brands, while unifying customer data in one place for Frasers.
Subscription content
Please sign in now if you have a subscription or are already registered with us.
Register for free to continue reading
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
- Two free article views per calendar month on Retail-Week.com
- Detailed analysis of current trends and events
- Exclusive newsletters
- In-depth reports, videos, interviews and much more
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.