Frasers Group considers mothballing Bob’s Stores chain after Nike severs ties

Mike Ashley

Frasers Group has launched a strategic review of its Bob’s Stores chain in the US after Nike revealed it will stop supplying product to the business.

In a statement to the City late yesterday, the retailer said that sportswear giant Nike had confirmed it had cut ties with its 24-strong Bob’s Stores estate in the US from the end of March 2021.

The Mike Ashley-owned business said that Nike’s decision “did not directly affect” the wider group and that Bob’s Stores is “one of several US-based retailers Nike has cut ties with in recent days”. 

The retailer also said that the Bob’s Stores estate “does not include any of the new elevated stores which are core to the Frasers Group elevation strategy”. 

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