Five ways Shein is disrupting fashion as it posts £1bn in UK sales

Eight models and a llama in front of a Shein banner

In September 2023, Shein’s UK business posted £1.1bn in sales and a pre-tax profit of £12.2m in the 16 months to December 31, 2022, according to a Companies House filing. Here are the key things you need to know about this ecommerce powerhouse and how it is making waves in the fashion industry

The biggest brand some may never have heard of, Shein is a Chinese fast-fashion retailer of womenswear, menswear, shoes and accessories with a young customer base. 

It was founded by Chris Xu under the name ZZKKO in 2008 and sold only wedding dresses. When it expanded into womenswear in 2012, it relaunched as Sheinside before expanding its product offering and rebranding to Shein in 2015.

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