First look: H&M puts sustainability at centre of Regent Street revamp

Garment collection and recycling counter at H&M's Regent Street store

H&M has reopened its Regent Street flagship with new in-store services and a broader focus on sustainability and the circular economy

As exclusively revealed by Retail Week, the revamped 35,500 sq ft store is the first H&M branch in the UK to offer customers a rental service and an in-store beauty bar in partnership with Swedish brand Dashl.

Customers can also use services including in-store returns, packaging recycling and click and collect. 

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