Canadian winter clothing brand Canada Goose has overhauled its Harrods shop-in-shop ahead of its London store opening.
The installation at the luxury department store comes ahead of the high-end retailer’s impending Regent Street store opening.
Canada Goose, which trades in around 50 countries worldwide through hundreds of concessions and an ecommerce platform, is set to move into 244 Regent Street – the unit formerly occupied by Armani Exchange – later this year, Retail Week revealed.
The shop-in-shop in Harrods forms part of the firm’s strategy to open a series of retail touchpoints in London, Paris and Stockholm.
It consists of a large men’s and women’s shop located on the fifth floor and a smaller pop-up on the lower ground floor showcasing the brand’s “more refined” Black Label collection.
Designed by Canada Goose’s incumbent architect David A Levy & Associates and engineered, manufactured and installed by Double Retail, the aesthetic aligns with the retailer’s first standalone stores.
Canada Goose’s impending Regent Street store will be its third standalone shop worldwide, having opened its doors in Toronto and New York to much fanfare late last year.
It said it has no further plans for department store shop-in-shops in the UK.