FatFace has launched its first in-store personal styling service as part of its continued investment in enhancing the customer experience.
The fashion retailer said Face to Face has been designed to offer a relaxed and welcoming approach to personal styling through complimentary one-to-one sessions.
Stylists will work with customers to understand their style and wardrobe goals, offering advice on everyday staples to selecting outfits for special occasions.
The service is currently being trialled in six FatFace stores across the UK – Belfast, Chester, Derby, Horsham, Norwich and Wimborne – with plans to expand to the rest of the estate later in the year.
As part of the retailer’s ongoing multichannel investment, the brand has recently introduced a WhatsApp channel to support customers with orders, returns and general enquiries.
FatFace said the channel has seen strong engagement since its launch, with nearly two in five customer service requests coming through WhatsApp.
The retailer’s marketing and ecommerce director, Keely Stocker, said: “We’re thrilled to launch Face to Face, an exciting first for FatFace, with the ambition to ensure every customer feels confident, inspired and excited about the pieces they wear day in, day out.
“Whether through personalised styling in store or fast, convenient support through channels like WhatsApp, our focus is always on creating the best possible experience for our customers.”
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