Luxury fashion marketplace and tech platform Farfetch has launched a rebrand that sees it highlight the global reach of its boutique brands.
Despite the impacts of the pandemic on the fashion industry, Farfetch has used the time to create a campaign to showcase its identity as a global marketplace that has offered a lifeline for many.
With the majority of stores closed at one time or another during the past six months, Farfetch’s platform has offered a digital route to market that many high-end boutiques may not have otherwise had.
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