Exclusive: Primark’s Barbie collection bags ‘incredible’ sales

Primark Barbie clothing collection

Primark’s Barbie product collection, launched in partnership with Barbie: The Movie, has recorded standout sales in its first week.

Although the fashion retailer could not reveal exact figures, Primark has described sales of the collection so far as “incredible”, and it is working with Mattel to explore “further opportunities” for the range on top of what has already been bought.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.