Exclusive: Primark’s Barbie collection bags ‘incredible’ sales
Primark’s Barbie product collection, launched in partnership with Barbie: The Movie, has recorded standout sales in its first week.
Although the fashion retailer could not reveal exact figures, Primark has described sales of the collection so far as “incredible”, and it is working with Mattel to explore “further opportunities” for the range on top of what has already been bought.
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