Exclusive: M&S makes strategic investment in activewear platform The Sports Edit

Female model wearing The Sports Edit sportswear

Marks & Spencer has bought into activewear platform The Sports Edit as it builds its digital operations and strengthens its presence in the fast-growing category.

The Sports Edit caught the eye of Marks & Spencer because of its “complementary ecommerce platform” of big-name and emerging brands, engaged customer base, strengths in identifying up-and-coming brands and curation skills.

M&S will support The Sports Edit’s growth through access to its infrastructure and expertise.

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