Edinburgh Woollen Mill tycoon Philip Day plots bid to buy back Peacocks

Philip day

Edinburgh Woollen Mill tycoon Philip Day is plotting a bid to save budget fashion chain Peacocks and jettison the rest of the group.

Day is piecing together a deal to buy Peacocks’ best-performing stores out of administration under a new entity, which would be led by EWM boss Steve Simpson, according to The Sunday Times.   

It comes after the EWM Group, which also owns retailers such as Austin Reed and Jaeger, filed a notice of intention to appoint administrators. 

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