Dr Martens has appointed its non-executive director Ije Nwokorie to the newly created role of chief brand officer, effective from February 1, 2024.
Nwokorie joins Dr Martens from Apple, where he has been a senior director since January 2018. He was formerly chief executive at global brand consultancy Wolff Olins and is currently chair of the non-profit organisation Water UK.
Dr Martens said Nwokorie will be a “key member” of its global leadership team, responsible for “setting the overall brand strategy, vision and direction” for the next phase of the fashion retailer’s growth.
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