Debenhams is sending extra stock to its department stores in seaside towns to meet demand from the record number of people holidaying in the UK.

Debenhams has received “unprecedented demand” for stock in seaside towns, according to The Telegraph. A spokesman said an extra five million Britons are planning to take their holidays in the UK this summer.

The department store chain has sent shipments of the most wanted products – including sunhats, flip-flops and fake tan – to its 21 coastal town shops.

Debenhams director of beauty merchandising Sara Stern said: “With so many people staying at home this year we wanted to make sure our customers didn’t lose out on their duty-free bargains by selling beauty products at the same price they would pay at the airport.

“We are looking to help them save money while still being able to afford those extra luxurious products.”

VisitBritain spokesman Elliott Frisby said: “With the economic downturn, an extra five million Britons are considering holidaying in their own country this year. As high summer approaches, this could provide a welcome boost with visitors from home and abroad heading to seaside towns all over the UK and the fact that retailers such as Debenhams are supporting these local areas is great news.”