Private equity firms including Permira and Cinven are understood to have ruled out buying Peacocks, while other investment firms and retailers eye its stores.
The two big private equity houses, which had previously been linked to snapping up the collapsed retailer, are thought to have avoided making an offer as they do not want to take on a turnaround situation.
Another private equity firm Sun European, which bought Peacocks sister chain Bonmarché this week, is thought be among those in talks regarding a takeover of Peacocks.
Former Peacock Group chief executive Richard Kirk, who tried to orchestrate a rescue deal before it collapsed into administration last week, has ruled himself out of a further bid.
Administrator KPMG said it had received 100 enquiries from parties interested in buying the whole or parts of the business in the 48 hours after its collapse.
It is understood that more than 10 of the enquiries are viewed as “serious”. The administrator is in talks with trade and financial investors. First-round bids due to be submitted by Monday.
It is hoped a successful buyer for the 563-store value fashion chain will emerge and save as many of the 9,600 jobs as possible. 249 head office roles have already been axed following the administration.
However, a sale of the retailer remains uncertain. One source close to the situation said there was still doubt whether a buyer would stump up the £60m needed to save the business, and that a liquidation could still be on the cards. It is thought the business could be sold for between £25m to £30m, but that a further £30m to £35m of working capital would be needed subsequently.
Variety store Poundland and fashion retailers Blue Inc and Select are also understood to be among those interested in taking a chunk of Peacocks stores.