Comment: Retailers race for a slice of the sportswear market

The campaign video looks high end and doesn’t feature the Primark name

In just four weeks since the peak Christmas trading period, it is clear that sportswear will be in the retail spotlight in 2014, with both specialists and non-specialists targeting it for growth opportunities.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.