Ian Shepherd
Ian Shepherd has held senior roles at businesses including Game, Odeon, Sky and Vodafone.
Opinion‘Retailers must rebuild after Covid crisis – start-ups can help’
Last year’s Retail Week Discovery 50 (which I was also lucky enough to judge) feels a bit like it was a lifetime ago.
OpinionIan Shepherd: ‘Don’t wall off data inside the marketing department’
In more than one high street retailer I’ve heard the same thing. “Oh, yes, we do data science stuff – it’s over there in the marketing department where we decide who to email”.
OpinionOpinion: What past battles tell us about keeping retailers in business
Even before this week’s more draconian ‘social distancing’ guidance from the government, retailers were in uncharted territory.
AnalysisStart-ups – a lifeline for retailers?
As Retail Week’s Discovery 100 searches for the top global tech start-ups of 2020, industry expert Ian Shepherd discusses how, and why, retailers should maximise the benefits and new ideas offered by the start-up community.
OpinionOpinion: Thomas Cook is a victim of demand for personalisation
It is often written that younger consumers value experiences more than actual products. A lot that is written about ‘millennials’ is often lazy stereotyping, but there is something about their desire for experiences that rings true.
AnalysisAnalysis: Six rules for retail's new normal
Former Game chief executive Ian Shepherd, author of Reinventing Retail: The New rules that Drive Sales and Grow Profits, defines six rules for retailers to abide by to navigate the new normal of our industry
OpinionOpinion: Don't blame private equity for retailers' woes
Who can we trust as owners and custodians of our great retail brands?
OpinionComment: Why big data should be every retailer’s roadmap to the future
I was alarmed to read a piece in Retail Week entitled ‘Retailers are being blinded by big data’.
OpinionComment: Retailers need to focus on tackling the rates burden, not attacking online players
It is no surprise that, when faced with something as unfair as the ever increasing burden of the rates bill, retailers should want to share the pain.
OpinionBlog: Former Game boss Ian Shepherd on retail reinvention
I’ve shied away from commenting on the recent spate of retail administrations for a number of reasons.