Clarks to shed 700 jobs as it launches new global strategy

clarks

Footwear specialist Clarks has said it will cut 700 jobs globally over the next 18 months as it launches a new strategy designed to future-proof the ailing business.

Clarks said its ‘Made to Last’ strategy comprised two central pillars: new branding focused on “exploiting the brand’s potential, leveraging its heritage” and sustainability; and a new “end-to-end” operating model.

The new operating model will be aimed at making Clarks more able to deliver its strategy “in a lean, effective and quick manner” and will lead to a reduction in the global workforce of around 700 staff globally.

Clarks said 900 existing roles will be mothballed, while 200 new roles will be created under the new strategy.

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