Cath Kidston has raised a for sale sign, two years after it fell into administration.

Cath Kidston

Cath Kidston has been put up for sale

Cath Kidston has been put up for sale by Baring Private Equity Asia (BPEA), drafting in PwC to find a new buyer.

The high street chain collapsed into administration in April 2020 just after the pandemic hit, costing 900 jobs.

BPEA, which has had full control of the brand since 2016, struck a pre-pack deal and closed all its high street stores, barring a few in Saudi Arabia.

Now Cath Kidston has been relaunched as an online only retailer, BPEA are seeking new ownership.

According to city sources, PwC has been in talks with prospective buyers for weeks, though their identities are currently unknown.

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