Cath Kidston reveals plans for ‘digital first’ future

Cath Kidston envisages a digital first future

Fashion and homewares retailer Cath Kidston has unveiled a ‘digital first’ strategy as it seeks a turnaround following its collapse earlier this year.

Cath Kidston, which plunged into administration in April and was bought in a pre-pack deal by owner Baring Private Equity Asia, will in future predominantly trade online but retain a flagship store in London’s Piccadilly. 

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