Cath Kidston reveals plans for ‘digital first’ future

Cath Kidston envisages a digital first future

Fashion and homewares retailer Cath Kidston has unveiled a ‘digital first’ strategy as it seeks a turnaround following its collapse earlier this year.

Cath Kidston, which plunged into administration in April and was bought in a pre-pack deal by owner Baring Private Equity Asia, will in future predominantly trade online but retain a flagship store in London’s Piccadilly. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.