Burberry has said it will refocus its branding on its British heritage under chief creative officer Daniel Lee, as sales and adjusted profits grew in the first half of the year.
For the 26 weeks to October 1, Burberry reported a 6% increase in adjusted operating profit to £238m and a 5% jump in sales to £1.3bn. Reported operating profit jumped 27% to £263m but free cash flow slipped to £88m.
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