Burberry unveils new British brand focus as profits and sales grow

Burberry store exterior London

Burberry has said it will refocus its branding on its British heritage under chief creative officer Daniel Lee, as sales and adjusted profits grew in the first half of the year.

For the 26 weeks to October 1, Burberry reported a 6% increase in adjusted operating profit to £238m and a 5% jump in sales to £1.3bn. Reported operating profit jumped 27% to £263m but free cash flow slipped to £88m.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.