Burberry partners with Twitch to livestream fashion show

Burberry

Burberry has partnered with streaming service Twitch to livestream its spring/summer 2021 fashion show.

With Covid-19 restrictions still putting a limit on large gatherings, the luxury fashion house has instead decided to create an immersive live show via Twitch, set in the British outdoors.

Burberry will use Twitch’s Squad Stream function, which allows users to view multiple perspectives of the show at a time and chat with fellow viewers using the service’s chat window.

Twitch, which is known for its links to the gaming world, has been broadening its scope recently to include music and the arts.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.