Tesco has launched a Brand Boutique on its clothing website to house the independent labels and designers it stocks.

Brand Boutique, which has a standalone web page within Clothingattesco.com, brings together collections from labels including Liquorish, Tiger Blonde and Ruby Rocks.

It has also signed up a new stockist, Style Showroom, which brings together emerging brands. Run by fashion agent Debi Carter, Style Showroom comprises brands including Mags and Pye, Story of Lola, Diva and Angel Eye.

Tesco online buying director for clothing Jon Bennett said Brand Boutique allowed Tesco customers to “easily shop for the more unique pieces and up-to-the-minute fashions from fresh British design talent”.

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