Fast fashion etailer has not ruled out launching a bricks-and-mortar presence after Christmas sales surged 45%.

Boohoo chief financial officer Neil Catto said: “At the moment the world wide web is a great channel for us but we would never rule anything out.”

Etailers including Ocado and Amazon have begun testing physical shops in recent months as they aim to expand their customer base and provide more convenience for shoppers through a bricks-and-clicks strategy.

Catto maintained that the etailer did not have any immediate plans on a physical presence, and would instead focus its immediate investment on mechanisation of fulfilment processes.

He said: “Mechanisation is something we are definitely deliberating over. The growth we have seen this year had led us to want to progress that with urgency. We are confident we know what to do with the next distribution centre, it is just when to do it [that remains uncertain].”

Boohoo reported an overall sales rise of 45% in the four months to December 31, reaching £73.6m. The etailer’s UK sales climbed 45% to £49.7m while European sales and international sales rose 33% and 52% respectively.

In constant currency terms, European growth stood at 44% while international growth outside of the continent was at 63%, with Australia and the USA the primary markets.

Catto singled out France and Ireland as Boohoo’s key European markets, noting that the French market was in its infancy and that the etailer was pleased with its performance there.

He added that one of Boohoo’s crucial KPIs was order frequency, and that this had increased over 2015.