Boohoo to open London event space and showrooms

Boohoo

Boohoo has taken event space and showrooms in London’s West End, marking the formerly pureplay retailer’s first foray into bricks and mortar.

The fast-fashion retailer has let a former Maplin unit on Great Portland Street, which will feature event space, showrooms and offices.

Boohoo has let the space through property firm Langham Estate, which said it is “planning a high-spec finish, which will change with the seasonality of their campaign and brands”.

The 5,300 sq ft showroom is Boohoo’s first move into physical retail and comes as the retailer goes from strength to strength.

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