Online fast fashion retailer Boohoo is launching its first recycled fashion collection in a bid to tackle sustainability issues after it ”acknowledge[d] its responsibility to be a sustainable business”.
Boohoo is tackling its sustainability issues by launching its first dedicated recycled fashion collection. The ‘For the Future’ collection - released tomorrow - features 34 pieces in sizes 6-24 made from 95% polyester and 5% elastin.
The fabric is made using recycled polyester – originally destined for landfill – repurposed to produce new yarn.
Each piece – ranging from £8- £25 - is made using environmentally friendly and non-toxic fabric dyes and ink and produced in the UK to reduce the brand’s air miles.
The clothes tags will be made from 100% recycled paper and the string from 100% biodegradable and recyclable materials.
The brand aims to give customers the chance to “dress well and do your bit for the planet”.
Boohoo recently faced backlash from union USDAW and MP Mary Creagh after it refused to meet for talks on ethical trading standards.
The fast fashion brand said this collection was “not just a one off” and that it will continue to add new collections “as the business works toward offering the customer a wider range of sustainable fashion options”.
Boohoo founder Carol Kane said: “We are consistently listening to our customers and have been working on developing a recycled offering for some time. Boohoo acknowledges its responsibility to be a sustainable business and ‘For the Future’ fashion range is the next step in that journey.”