Boohoo, the newly floated fashion etailer, has launched its German language website.
It is Boohoo’s third foreign language site, following the launch of it French site in October and its Spanish site in May.
The etailer has also added three additional currencies to its standard website: Swedish Krona, Danish Krone and Norwegian Krone.
Boohoo said for the year ended February 28, 2014, international sales accounted for 35% of total sales and the additional launch of the German
language site and new currencies will further extend Boohoo.com’s global presence.