In the last six months, Boohoo has faced a number of challenges, but chief executive John Lyttle and the board are confident they are on the right path.
While many fashion retailers have struggled in recent months due to the impacts of the coronavirus pandemic, fast-fashion pureplay Boohoo has seen sales and profits soar as more customers chose to shop online in the midst of the pandemic.
With its “speed to market” and “test-and-learn” approaches, the retailer, which owns Boohoo Man, PrettyLittleThing, Nasty Gal, Miss Pap, Karen Millen, Coast, Oasis and Warehouse as well as its eponymous label, was able to quickly pivot its styles to match lockdown trends such as loungewear and athleisure, making it a popular choice for consumers.
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