Boohoo blames strong comparatives and long lead times for sales slump

Boohoo logo on a phone with Boohoo website in background showing models

Pureplay fashion giant Boohoo has blamed strong year-on-year comparatives and extended international delivery times for a slump in sales.

For the four months to December 31, 2023, Boohoo group revenue declined 11% to £637.7m. UK revenues declined by 11% to £400.8m, while international sales declined 10% year on year. 

Boohoo said UK revenues declined due to strong comparatives with the previous year, while extended delivery times versus pre-pandemic affected its proposition internationally. 

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