• Total sales for the 13 weeks ended July 1 rose 7.6%
  • Store like-for-likes up 4.2%
  • Online sales increased 39%

Bonmarché unveiled an increase in both online and store sales in its first quarter as the fashion retailer’s new strategy began to pay off.

The value fashion retailer, which reported plunging profits at its full-year results in June, said sales advanced 7.6% in the 13 weeks to July 1.

On a like-for-like basis, store sales rose 4.2% during the period, while online sales jumped 39%.

New chief executive Helen Connolly said: “I am pleased with the improvement in trading and in particular the further progress in online sales.

“Whilst we are in the early stages of implementing our strategy, I am encouraged by the positive response from customers to the developments in our ranges and the improvements we are making to the shopping experience.

The improved sales performance during the first quarter, achieved in a clothing market which remains challenging, underpins our confidence in the strategy, and our expectations for the full year remain unchanged.”

Bonmarché currently operates from 322 sites – a combination of stores and concessions – as well as online.

It said trading during its first quarter was in line with the board’s expectations and the financial position of the business “remains sound”.