Men’s high street brand Blue Inc has opened its first store in Northern Ireland and expects to create over 100 jobs in the next 18 months.

The 2500 sq ft store is located at the Ernside Centre in Enniskillen and offers a casual collection and trend-led pieces. New stores are planned in Belfast, Newry, Connswater, LondonDerry and Newtonards.

During the past three years Blue Inc has opened 60 stores across the UK and launched a transactional website. It operates 90 stores in total.

Blue Inc managing director Steven Cohen said: “We are delighted to be launching Blue Inc in Northern Ireland. We are also pleased to be employing a large amount local staff and support the local community.”