Beaverbrooks sales soar as shoppers flock back to stores


Jewellery retailer Beaverbrooks has reported a marked increase in sales in the week following its reopening of stores on June 15.

Beaverbrooks said that, in the week since it began reopening stores, sales were up 30% year on year and that it was “cautiously optimistic” about trading in a post-coronavirus world. 

The jewellery retailer also recorded a 23% increase in average transaction value on jewellery and watches, which it said reflected the pent-up demand of consumers for luxury items in lockdown. 

Appointments in the newly reopened stores were up 1,279% year on year, with 331 booked in the first week of trading.

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