Jewellery retailer Beaverbrooks has reported a marked increase in sales in the week following its reopening of stores on June 15.
Beaverbrooks said that, in the week since it began reopening stores, sales were up 30% year on year and that it was “cautiously optimistic” about trading in a post-coronavirus world.
The jewellery retailer also recorded a 23% increase in average transaction value on jewellery and watches, which it said reflected the pent-up demand of consumers for luxury items in lockdown.
Appointments in the newly reopened stores were up 1,279% year on year, with 331 booked in the first week of trading.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.