Beaverbrooks sales soar as shoppers flock back to stores

Beaverbrooks

Jewellery retailer Beaverbrooks has reported a marked increase in sales in the week following its reopening of stores on June 15.

Beaverbrooks said that, in the week since it began reopening stores, sales were up 30% year on year and that it was “cautiously optimistic” about trading in a post-coronavirus world. 

The jewellery retailer also recorded a 23% increase in average transaction value on jewellery and watches, which it said reflected the pent-up demand of consumers for luxury items in lockdown. 

Appointments in the newly reopened stores were up 1,279% year on year, with 331 booked in the first week of trading.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Three free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.