Australia’s largest fashion retailer has launched an online store in the UK.

Cotton On UK Launch

In a first for the retailer, it will launch online only here in a bid to capitalise on ecommerce opportunities in the UK.

Cotton On will sell a range of summer-inspired outfits for both women and men, with sizes ranging from 6 to 24 and 2XS to 2XL respectively.

The brand, which is known for its denim and recycled swimwear ranges in its native market, has also started being sold on Asos.

A brand with unique Australian style

The group has a portfolio of brands including Typo, Rubi, Factorie and Cotton On Body. 

Typo, which sells stationery and lifestyle items, launched in the UK in 2016.

Cotton On Group chief executive Peter Johnson said: “We’ve exported our unique Aussie style and optimism to over five continents and 20 countries across the globe, and have loved seeing how our customers respond to and embrace our brands.

“The feedback we’ve received from our UK customers through our online marketplace partners in recent years gives us confidence that now is the right time to bring the full Cotton On brand offering to the UK.

“We couldn’t be more excited about the launch, which marks a significant milestone for our brand and our business.” 

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