Clothing retailer Aurora Fashions, the company behind womenswear chains Oasis, Warehouse and Coast, has launched the first of its dedicated international websites in Germany today.
The multi-branded site features tabs for all three of the Aurora Fashions brands websites on one page.
Oasis managing director Liz Evans said Aurora will launch websites in other markets - including France, Holland and Sweden - in the New Year with seven international sites due to launch in total.
Although Aurora has shipped worldwide prior to today’s launch, it has not provided dedicated international sites translated into different languages.
Oasis has revamped its website to coincide with the German launch, making it easier to navigate and, according to Evans, “reflect more of the brand’s personality online”.
“We are really pleased with the way it looks,” she added. “We have tried to be bolder with colour and added a sense of fun to the site. Shopping should be fun and we wanted to reflect that online as well.”