MySale revealed its intention to float this morning. Retail-week takes a closer look at Australian fashion etailer MySale.

  • MySale Group, which until recently traded as OzSale and was registered as the Apac Sale Group, is Australia and Asia’s largest provider of online flash Sales, with 10 million members in six countries.
  • It is growing at a rate of 200,000 new members a month and it aims to be the first global international flash sale retailer of scale in a fragmented market and it believes there is potential for consolidation.
  • MySale is majority-owned by UK-born founder and chairman Jamie Jackson alongside his brother Carl, who is chief executive.
  • Arcadia owner Sir Philip Green bought a 25% stake this month in his first foray into pure-play etail.
  • MySale was founded in 2007 and launched in Sydney, Australia as an online members-only shopping club.
  • It now has 795,000 active members across websites in Australia, New Zealand, Singapore, Malaysia, Thailand, the Philippines, Hong Kong, South Korea and the US under the brand names MySale, OzSale, NzSale, BuyInvites and SingSale.
  • The group works with 3,000 brands globally including Versace, Ugg Australia and Tesco F&F, as well as about 350 UK labels.
  • In the year to June 30, 2013 sales surged 63.7% to AUS$183.6m (£102m) and adjusted EBITDA was AUS$8.9m (£5m) up from AUS$3.7m (£2m)the prior year.
  • Sales events are primarily focused on women’s, children’s and men’s fashion apparel, footwear, accessories, homewares and health & beauty from over 2,500 leading brands and suppliers. It has also recently expanded to travel.
  • MySale launched its US site this month and acquired Cocosa for its member database, website and social media content for its launch into the UK. MySale plans to launch in the UK with MySale.co.uk next month.