Luxury jewellery etailer Astley Clarke has strengthened its team as sales for the brand continue to grow.

Lorna Watson, who has experience working for brands including Fabergé and De Beers, has joined the group as its creative director. She will be responsible for expanding own-label for the business as well as sourcing new talents in the jewellery sector.

Former executive vice-president of global communications for the Gucci Group Mimi Viglezio has been appointed to the board and will act as a freelance adviser for brand development.

Last year sales soared 40% on a like-for-like basis and during Christmas sales were up 30%.