Asos profits rocket as it adapts to Covid challenge

Asos chief executive Nick Beighton has reported a big rise in profits

Onine fashion giant Asos has reported surging sales and profits after successfully navigating the pandemic so far, but it remained cautious on prospects as its young customers’ lives continue to be disrupted.

Asos’ pre-tax profits rocketed 329% to £142m in the year to August 31, with group revenue up 19% to £3.26bn. The performance reflected operational improvements made following a tough period the previous year as well as strong trading during the Covid outbreak.

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