In an email sent to Premier Delivery subscribers today, Asos said it would drop the price for unlimited free deliveries from £14.99 to £9.95 because “we’ve been listening to you”.

As part of the same email, the pureplay fashion retailer said it would also give subscribers a £5 discount code for their next Asos purchase.

It added: “We’ve recently adjusted the price of our Premier Delivery to £14.99, but we’ve been listening to you and decided that some things just don’t need to change. So, it’s now £9.95 again – however, as you paid more, we’re giving you £5 off your next Asos haul.”