Asos launches ‘responsible edit’ to woo ethical shoppers


Asos has launched an ethically minded and sustainable edit of clothing on its site to provide environmentally concious customers more choice.

The fashion etailer’s customers will be able to browse the fashion and homeware collection from likes of fashion brands Monki, Tommy Hilfiger and Ellesse knowing they are either recycled or made from sustainable material.

The retailer said new products will be added to the edit on a daily basis and will also introduce a wider range of filters over the next few months, according to Drapers. 

Asos follows in the footsteps of Net-a-Porter and Farfetch which both have similar initiatives – Net Sustain and The Conscious Edit.

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