Asos launches first-ever rental collection in partnership with Hirestreet

By Hugh Radojev2023-05-23T07:01:00

Pureplay fashion brand Asos has launched its “first-ever rental edit” in partnership with rental marketplace Hirestreet.

Launching today (May 23), the collection features 180 styles that Asos said “focused on women’s occasionwear dressing”.

The styles are selected from Asos’ homegrown brands Asos Design, Edition and Luxe. The edit features “wedding outfits, bridal looks and bridesmaid dresses”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Two free article views per calendar month on Retail-Week.com
Detailed analysis of current trends and events
Exclusive newsletters
In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.