Asos joins forces with Reliance to disrupt Indian market
Asos has announced an exclusive long-term partnership with Reliance Retail, a subsidiary of Reliance Industries, to bring Asos own brands to the Indian market.
The fashion retailer said today that the partnership hopes to “redefine the fashion landscape in India” as Reliance will be the exclusive retail partner for Asos both online and offline in India.
Reliance said the partnership marks a milestone in its “commitment to offering unparalleled choices and bringing world-class retail experiences” to Indian consumers.
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