Asos Christmas sales beat expectations after ‘exceptional’ UK growth


Online fashion giant Asos expects profits to come in at the top end of expectations after a strong Christmas sales performance, particularly in the UK market.

Asos reported group sales up 23% to £1.33bn in the four months to December 31, when UK retail sales surged 36% to £554.1m. 

The etailer said the performance “surpassed our expectations”, and benefited from investment in product, pricing and marketing, as well as “stronger than anticipated consumer demand for our products”. 

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